When it comes to Search Engine Optimization for real estate investors and professionals, there are very few that actually get it right. To help you get a good understanding of how you should complete your “onsite optimization” I wanted to review a website I have called “www.CodyBuysHouses.com”. This site is a templated Freedomsoft site which is an awesome CRM system that also allows you to build 5 page websites quickly. While this blog post is not designed to promote Freedomsoft, if you are a new real estate investor looking for a kick butt website and lead management tool I highly suggest you check it out at www.CleverSpecial.com/freedomsoft.
Anyways, the first page of CodyBuysHouses.com is well written for SEO. The meta and title data is optimized for Google’s spiders and to help with conversions in the SERP’s. The two targeted keyword phrases are “We Buy Houses Arizona“, and “We Buy Houses Phoenix” which both phrases are perfectly placed throughout the home pages content / headlines. We choose these phrases after doing some keyword research using Google’s free keyword tool for Adwords. Simply Google “keyword tool” and it will be the first search result.
After we choose our keywords, we then created our unique content and placed the phrases throughout the content about 4-6 different times. The goal is to write about 700-800 words of relevant content and have a couple of your keyword phrases link to an internal page set up and optimized for just that keyword.
Next we optimized an internal page for We Buy Houses and We Buy Houses Phoenix. Once again we created some unique optimized content that is relevant to the real estate industry.
I just wanted to share this site with you so you can see just how easy it is to do some quick onsite optimization. No need to spend 100′s of hours building a massive website. Small, highly optimized lead generation websites can rank very high on Google if you just take the time to do some quick onsite optimization.
I do quite a bit of social networking online and LinkedIn.com is one of my favorite websites to meet other like minded real estate professionals and investors. Over the last few months I have really stepped up my efforts to build my network and have meet some really great RE people from all across the country. I put together a list of the Top 75 Real Estate People You Should Be Connected With On LinkedIn.com because I find these people to be great connections. Some of them are real estate investors, some are real estate professionals, and some are “Guru’s”. All of them are interesting and worth checking out. This list is in no particular order and the main criteria I had when putting together the list was that they had to have over 100 connections or be extremely active on LinkedIn.com!
Top 75 Real Estate People To Connect With On LinkedIn.com
Deb McMillan – Active Real Estate Investor and Short Sale Coach
Bobby Carroll- Social Media Coach @ Dakno Real Estate Web Design
Geoff Ball – Real Estate Investor and Private Money Lender
Tim Decapua – President @ GWG Group, Short Sale Expert
David Payerchin – Real Estate Investor and Short Sale Expert
Ok…that about wraps it up for now! If you don’t see your name on this list and believe that you should be on it then contact me via LinkedIn.com on my profile: http://www.linkedin.com/in/codysperber
If you are not found on the first page of Google.com you do not exist! Link building is the art of getting other websites to link to yours and is a major real estate search engine optimization strategy that many investors and real estate professionals find extremely hard to do correctly. The goal is to get as many high quality, relevant websites to link back to yours. It is a powerful marketing tool that can improve your search engine rankings and bring you high qualified traffic from both the search engines as well as the websites that link directly to you.
Link building and online marketing are almost synonymous. Your link building strategy should consider the relevancy and popularity of the website(s) where the inbound links are coming from and should try and stay within the real estate industry. The exception to this rule is if a website or directory has a lot of authority, extremely high pagerank, or is a .edu or .gov.
How To Get Started Building Quality Links
Building quality inbound links begins with creating good content. I posted a blog about creating a good linkbaiting strategy, which should help you begin thinking about how to create good content. As a real estate professional or investor creating good content is not that hard. Our industry is full of niches and news giving you plenty of topics to springboard from. Create a list of targeted websites that have good pagerank and authority and begin requesting a link exchange with their web masters. Show them that your site is constantly producing high quality, fresh content and will link back to them if they link to you!
Here are a couple of ideas to help you design a good linking strategy for your online real estate business. I have used all of these over time and have many number one ranked websites because of the links I have created off of these sites:
Create profiles and blogs on social networking websites ActiveRain.com, BiggerPockets.com, KleverInvestor.com, Realtown.com, Facebook.com, and LinkedIn.com. Get involved in groups and answer / ask questions in the forum sections.
Offer to trade articles with other web masters of real estate related websites.
Video Syndication (TubeMogul.com) – Create quick videos and distribute them to all the video sites like Youtube.com and Viddler.com quickly with a good video syndication tool like TubeMogul.com. Make sure you property Title and Tag your videos for optimal SEO juice.
When linking to another site, instead of using their URL (web address), try using a relevant search phrase. For example instead of linking to www.KleverInvestor.com, use Real Estate Investing Social Network. This link gives more SEO juice than just using the URL and has a higher convertibility rate because more readers will click on it if they know exactly what the link links them to!
Stay Away From Link Farms Or Purchasing Links
A Link Farm is a network of unrelated websites that link to each other with the sole purpose of building inbound links. Many of us have received an email from someone saying “We have just reviewed your website and have added a link to it from us. Please link back to ours in return”. These spammy links are not good quality links and many search engines penalize or ban link farms once they are found. Be careful when approached to reciprocate links with websites that have too many outbound links already.
As far as purchasing links this can go either way so always do your research. In some cases you can find a good high-ranking blog and contact the blogger to work out a purchased link. Broker this behind the scenes and always make sure to do this within the same industry (stay away from gambling websites at all cost). I have used sites like SponsoredReviews.com in the past to get some blog reviews done and it has worked out ok…but I would do this with extreme caution. Too many paid links can get you in trouble with the Search Engines!
At the end of the day the more content you create for your real estate website or blog will dictate how easy it will be for you to convince other websites to link to you. Stay persistent when requesting links from others and be careful when it comes to buying links. I hope this little tidbit of information helps and you can always contact me if you want to reciprocate links…I will check you out and if we are a good match I would be happy to share a little link loving with you!
I received a question from a subscriber (thanks mom) that asked “What Is Link Bait?” Well Mom…I mean subscriber, link bait (linkbaiting) is a search engine optimization link building strategy where you create fun, exciting, unique content with the sole intent for it to “go viral” and get shared on the world wide web. In other words, link bait is content you create that others find useful or intriguing that they would want to link from their site to yours in order to share your content with others. Link-baiting is in my opinion the best real estate SEO strategy to get others to link back to your website or blog not because you asked them to…but because you created something of value that they want to share with their viewers. Here is a little video to show you exactly what link bait is:
Here are a couple of useful ideas to get your creative juices flowing so you can create some good link bait:
As a real estate professional creating good link bait can be fun and easy to do. Here are a couple of example of real estate professionals creating good link bait:
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