What Is Link Bait? How creating link bait can help your real estate SEO.

by Cody Sperber on April 11, 2010

What Is Link Bait (From ToonRefugee)

I received a question from a subscriber (thanks mom) that asked “What Is Link Bait?”  Well Mom…I mean subscriber, link bait (linkbaiting) is a search engine optimization link building strategy where you create fun, exciting, unique content with the sole intent for it to “go viral” and get shared on the world wide web.  In other words, link bait is content you create that others find useful or intriguing that they would want to link from their site to yours in order to share your content with others.  Link-baiting is in my opinion the best real estate SEO strategy to get others to link back to your website or blog not because you asked them to…but because you created something of value that they want to share with their viewers.  Here is a little video to show you exactly what link bait is:

Here are a couple of useful ideas to get your creative juices flowing so you can create some good link bait:

This list was found at (http://www.jimwestergren.com/link-bait/)

  • Make a valuable resource (lists, special reports, history of, how to, etc.)
  • Interview (e-mail/phone) prominent people and publish it.
  • Build a useful tool
  • Write an interesting article
  • Run a newsworthy ‘event’ such as a contest
  • Test something new that has not been done before
  • Be the first in doing something on the internet
  • Write something controversial
  • Be the first to write the latest news in your niche
  • Be the first to expose a scammer
  • Disagree with an authority
  • Write some funny humor
  • Make an interesting picture
  • Be the first to research and document something
  • Make a theme, plugin or piece of software
  • Make a tool that others can put on their sites but that links to you
  • Make a joke about a known person
  • Make a resource that is just in time for a major event
  • Write an outrageous theory and back it up with logics
  • Write useful comments on something that is happening
  • Give something valuable for free
  • Coin a new acronym in your niche and get people to talk about it
  • Become an expert in your niche and write valuable information

Here are a couple of interesting blog posts about linkbaiting:

http://www.searchenginejournal.com/link-baiting-case-study-from-search-engine-journal/2823/ – This article is a few years old now, but shows just how well a good link baiting strategy can work!

http://www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/ – Obviously if Matt Cutts is talking about the value of link bait then it must be a valuable concept!

http://www.seomoz.org/blog/the-two-kinds-of-linkbait – Rand Fishkin gives a good two good definitions as to what link bait is.

As a real estate professional creating good link bait can be fun and easy to do.  Here are a couple of example of real estate professionals creating good link bait:

http://4realz.net/2009/09/50-most-influential-real-estate-people-on-twitterter/ – Dustin over at 4Realz took some time to put together a detailed list of the top 50 most influential real estate people to follow on twitter.

http://www.futureofrealestatemarketing.com/10-kick-ass-real-estate-search-sites – Another great Top 10 list…this strategy is very common and typically works well.

http://propertygrunt.blogspot.com/2010/04/breaking-news-propertyshark-has-been.html – Having an opinion on breaking news works to get links and conversation going.

http://www.realestateseotrainingcourse.com/top-10/top-10-real-estate-blogs-every-real-estate-professional-should-read/ – My feeble attempt at creating some real estate link bait!

The cartoon image is from (ToonRefugee)

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